RAY WHITE MITCHELTON

Summer Selling Season

In room auctions at The Brook Hotel · 27 & 28 January 2027

In room auctions at The Brook Hotel
27 & 28 January 2027

More properties,
more buyers,
better results.

Why sell this summer

Selling this summer offers a rare convergence of high buyer demand and historically low competition. While many real estate agencies wind down and listings dry up throughout January, buyer activity actually surges to its yearly peak. Between Christmas and the New Year, people finally have the spare time to reflect, reset, and plan their next chapter—spurred by school catchment deadlines, job relocations, and fresh lifestyle ambitions.

Our Summer Selling Season capitalises on this exact window. Beginning with comprehensive exposure over the holiday break across premium digital channels, billboards, targeted email campaigns, and social media, your home captures active house hunters the moment their search begins. This strategic momentum culminates in our 6th Annual Super Auction Event—a premier, two-day in-rooms showcase uniting the finest properties across Mitchelton and Brisbane’s north-west under one roof.

Instead of waiting weeks on the market with uncertain timelines, an auction sets a definitive date so you know exactly when your property will sell. By gathering dozens of pre-qualified, motivated purchasers into a single room, the event generates genuine urgency and emotional competition where fear of missing out naturally drives bids higher. Backed by Rochelle’s proven campaign strategy, sharp negotiation, and two of Queensland’s finest Ray White auctioneers, Benson Spong and Jason Andrews, this event consistently delivers large crowds, heavy bidder registration, and clearance rates more than double the Queensland state average—ensuring you achieve the absolute maximum return for your home.

49 Union Street, CLAYFIELD, QLD 4011

How it works

  1. Book your appraisal. We’ll give you an honest view of your home’s value and whether it suits auction.
  2. Planning and preparation in the lead up to the Christmas break
  3. Launch your campaign. Photos, video and marketing that start building buyer interest over December and January.
  4. Auction day. In rooms at The Brook Hotel on 27 or 28 January 2027.

Why choose the Rochelle Adgo Team to help sell this summer?

This is the 6th year of the Summer Selling Season Event. Each year we have continued success with 100% success rate in 2026. The event generates higher than average levels of interest in your property.

5 reasons why RA Team

1

We open more doors and connect with more buyers on Brisbane’s northside. More buyers = more competition. This helps us secure a sale price that we’re confident presenting to you. A figure that is a reflection of the buyers competing for the property.

2

We use numerous resources to analyse where your buyers are coming from and curate a marketing plan, unique to your property, to attract the maximum number of interested parties.

3

Through using the highest quality marketing materials across all channels, we attract more buyers to our properties than other agents, leveraging unmatched data, insights and experience for exceptional results

4

We are experts in our craft, using unique negotiation strategies + techniques tailored to each transaction to get more for your home.

5

Our sales strategies are based on evidence. We examine sales campaigns within our business and comparable sales to best understand the position of your property. Our results speak for themselves. Record breaking sales. Thousands of positive reviews. Multi award-winning team.

Ray White Upper Kedron and Mitchelton team winning multiple awards at the 2026 Ray White awards night. Number 1 international sales representative of Ray White.

Our accolades are more than just titles

They are evidence of our commitment to securing the best possible outcomes for our vendors. The Rochelle Adgo Team have set new global benchmarks for the Ray White network.

  • #1 Salesperson Queensland – Settled Commission
  • #1 Salesperson Australia – Settled Commission
  • #1 International Salesperson – Global Ray White Network
  • Chairman’s Elite Status – Representing the top 1% of the group globally.
  • Over 600 Homes Sold throughout a distinguished 10-year career.
  • #1 Agent/Broker Partnership (Loan Market Referrals)

Client Testimonials

“Excellent experience with Rochelle and the Ray White team! Rochelle and her team were amazing from start to finish. They were professional, responsive, and worked hard to achieve a great result for us. We truly appreciate their dedication and support throughout the sale of our home. Highly recommend them to anyone looking to sell their property!”
Seller Everton Park
“Simply put, Rochelle and her team absolutely nailed the sale of my investment property. With superior knowledge of the local market and a hugh buyer base, Rochelle shapes and influences the right buyers towards your home. Her advice is frank and fearless, but honestly refreshing. This all results in a quick, high quality sale, with both parties being very pleased with their outcome ... my only regret is I didn't enlist her to sell my properties earlier! Thanks Team Rochelle, you are awesome!”
Seller Upper Kedron
“Rochelle Adgo and her team were absolutely outstanding in selling our home. Her professionalism, clear communication, and deep market knowledge made the entire process seamless and stress-free. She and her team handled every detail with care and kept us informed every step of the way. We couldn’t have asked for a better experience—Rochelle is simply the best! Photos, Smoke alarms, pool certificate all seamless and organised. Thank you Rochelle and team"
Seller Ferny Grove

Frequently Asked Questions

  • What is an in-rooms auction? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc quis dignissim risus. Phasellus bibendum odio ac metus cursus egestas non quis odio. Sed venenatis lacinia felis quis ultrices.
  • Does my home need to be in the event to be sold atauction? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc quis dignissim risus. Phasellus bibendum odio ac metus cursus egestas non quis odio. Sed venenatis lacinia felis quis ultrices.
  • When do I need to list by to be included? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc quis dignissim risus. Phasellus bibendum odio ac metus cursus egestas non quis odio. Sed venenatis lacinia felis quis ultrices.
  • What does it cost? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc quis dignissim risus. Phasellus bibendum odio ac metus cursus egestas non quis odio. Sed venenatis lacinia felis quis ultrices.
  • Can buyers attend? Do they need to register? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc quis dignissim risus. Phasellus bibendum odio ac metus cursus egestas non quis odio. Sed venenatis lacinia felis quis ultrices.

Get an Expert Strategy for Your Home’s Value

Precision Market Analysis from Queensland’s #1 Ray White Team.

Most appraisals give you a number. We give you a strategy. When you request a market analysis from the Rochelle Adgo Team, you aren’t just getting an automated estimate; you’re getting a deep dive into your property’s “hidden value” from Queensland’s #1 Ray White Team.

  • Financial Precision: With a background in finance, we look at your home as your greatest asset, not just a building.
  • Hyper-Local Insights: Street-by-street data across Mitchelton, Arana Hills, and the North-West corridor.
  • Zero Pressure: Whether you are selling in 3 months or 3 years, knowing your equity is the first step to a safe transition.

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More properties, more buyers, better results.

Visit us: Shop 99, Brookside Shopping Centre, 159 Osborne Road, Mitchelton QLD 4053
Call now: 0452 421 265
Email: teamadgo@raywhite.com